We’re totally digging this same-sex couple trend going on in advertisement. We have to thank the folks over at Buzzfeed for introducing us to this adorable advertisement for J.C. Penney — featuring two dads! Not only are we “awww-ing” left and right about the moment snapped on film, but we love the blurb that was included under the photo:

“first pals: What makes Dad so cool? He’s the swim coach, tent maker, best friend, bike fixer and hug giver – all rolled into one. Or two.”

Thanks, J.C. Penney, for joining the “it’s about time” club!

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